For most of us, the word "Opening Day" is inextricably linked with the song of the same name: "I once accidentally met you at the Opening Day ..." and so on. The story of a small romantic adventure, touching the soul. And such a cultural word “opening day” - it fascinates, tunes to something unusual, isn't it? And it is true that the characters of the song rotate among the pictures, study them, but they do not find there what they wanted to see.
Why suddenly this, we can say the artistic situation? Yes, because the opening day is the grand opening of the exhibition of paintings. And invitations are distributed to it, artists, critics, the press, television, photo reporters are gathered there - anyone who can sensibly speak about exhibits, who can make advertising, give an order to artists, who can finance such an exhibition in the future.
Naturally, here are relatives and friends, because the opening of the exhibition is a rather noticeable event in the life of each artist. Even venerable and deserved, holder of titles and awards.
History is silent who first held this kind of show. Most likely, it was an art lover who was eager to boast of his collection. At first, the audience was his family, then the closest circle of acquaintances, and over time (apparently, with an increase in the desire to do good for his subjects) - and mere mortals.
Today, exhibitions are needed primarily for artists who want money and fame. And to win fame and get money - you have to sell. And in order to sell - you have to show your works somewhere.
Exhibitions are needed for art lovers who want (and can) decorate their life (or replenish their collections). For them, exhibitions are an acquaintance with new works of familiar artists (the word “artist” in this case means both a sculptor, a graphic artist, and a painter) and new artists.
Finally, exhibitions are needed by the mass of people who do not have great opportunities, but who love the beautiful.
You can talk about the educational role of exhibitions, about the education of artistic taste, about the educational function of exhibition work - all this takes place.
Organization of the exhibition includes several points. First place. You can arrange an exhibition in the open air (this is done for sculptures, for example). But if this is an exhibition of painting - you need to be sure that there will be no rain. Naturally, open-air exhibitions live only one day - the exposition changes, because exhibits are sold from such exhibitions.
This may be a private gallery that exhibits the work of one artist or a group of artists. This may be the state gallery, in which the storerooms store exhibits that are periodically displayed for viewing.
The least labor-intensive exhibition is under the open sky. If this is an exhibition of free-lance artists (such as, for example, on the Arbat or Montmartre), there you will not find either explication * or labels **. Exposure ***, naturally, is spontaneous.
To this we must also add that the exhibits must be insured against all kinds of troubles (fire, water, thieves), and the exhibition hall must be properly guarded (for example, from those who like laying herring on the shoulders of Apollo).
An indispensable element of modern exhibitions is the catalog in which the works of all exhibitors are reproduced (but this may not be all the works of one author exhibited), a brief information about the authors, the names of the exhibits are given.
And here it is that interests so many: who pays for all this? It is necessary to remove the room, arrange it and place the exhibits, take a picture of the exhibits and release the catalog, disassemble the exhibition and return the hall to its original state. All this, you know, costs money. And insurance, you also have to pay for it.
It may be that the art gallery, which is run by local authorities, is given the task of making an exhibition with the involvement of new people at the expense of the city budget. Maybe a little differently: the administration does not allocate all the money, part of the cost falls on the shoulders of artists.
In most cases, when organizing exhibitions, an exhibitor (an exhibitor is a participant acting as the author of the work or as its owner) pays for the room and for including his work in the catalog. The costs are noticeable, but the artists go for it to get an estimate. And not only and not so much the public - the opinion of colleagues is very important for them. Almost any exhibition is such an opportunity. And everyone wants to use it. Naturally, the artist selects for display what he succeeded best of all, which more accurately reflects his creative credo.
So, the exhibition is over, some of the exhibits are sold, some returned to the owners. The media responded with publications, each exhibitor received a participant’s diploma, a catalog in which not only his work was reproduced, but also his portrait. After that, the artist receives a slightly different status (especially if for him this is the first exhibition and the first catalog). He no longer carries pictures from the gallery to the gallery: he has a catalog in his hands, a dad with newspaper clippings, a piece of paper with Internet addresses in which his name is mentioned, and even a photo of his pictures.
And it may very well be that for the artist this exhibition is a new step in improvement, a new leap to the heights of creativity and, ultimately, to the standard of living that he would like to achieve.
* "Explication - in the practice of art exhibitions - a short text that introduces the audience:
- with the nature of the exposure in the hall;
- with content, iconography, history of the works displayed;
- with the biography and creative image of the artist. "
** "Labeling - in the practice of art exhibitions - signatures placed under or near the exhibits. Typically, labeling contains:
- surname, name and year of birth of the author;
- the name of the work and its parts;
- material and year of performance of the work; may additionally be indicated
the owner of the work, its price, etc.
Elements of explication are also introduced in the museums. "
*** "The exhibition - in the visual arts - the principles and procedure for the placement of works of art exhibited for review.
- scientific substantiation, systematic classification and sequence of presentation of exhibits;
- the availability of exhibits for review and study;
- optimal lighting;
- protection and compliance with conservation norms. "
P. S. In December 2009, an exhibition dedicated to the centenary of the city is planned in Tel Aviv: “Artists paint Tel Aviv”. Artists from all countries are invited to participate. The organizers plan it this way: artists will paint the city from nature, photographers will film this process, and cameramen will film both artists and photographers.
Naturally, after a while, at the end of the plein air, all the paintings will be exhibited for everyone to see. At the opening day, it is also planned to show Tel Aviv in the style of "Body Art" (sketches of such living paintings are already being worked out).